Should You Price Your Home High and Negotiate Down in NC and SC?
Should You Price Your Home High and Negotiate Down in NC and SC?
OPENING
This is one of the most common seller strategies.
Let’s price high and leave room to negotiate.
Sounds smart. Feels safe.
It is one of the worst things you can do in this market.
FACTS
Fact: Overpricing is a bad strategy in today’s market.
Fact: Overpriced homes sit longer.
Fact: The longer a home sits, the more likely it needs price reductions.
Fact: Price reductions often lead to lower final sale prices.
SO WHAT
You lose momentum.
And momentum is everything when you list a home.
The first 7 to 14 days on the market is when your listing gets the most attention.
Miss that window, and you are playing catch up.
WHAT THIS MEANS FOR YOU
If you’re a seller
• Buyers will skip your home if it looks overpriced
• You will get less showings and less interest
• You will likely need to reduce later
• You risk selling for less than if you priced correctly from the start
If your home sits
• Buyers assume something is wrong
• You lose negotiating power
• Low offers start coming in
• You end up chasing the market down
WHAT PEOPLE GET WRONG
They think pricing high gives them “room.”
Fact: Buyers are educated and watching the market closely.
Opinion: Pricing high does not create room. It creates resistance.
The right buyers never even walk through the door.
WHAT’S REALLY HAPPENING
Buyers are comparing everything.
They see your home next to better priced options.
And they choose those instead.
No emotion. No urgency. Just better choices.
HOW YOU WIN RIGHT NOW
• Price correctly from day one based on current comps
• Create urgency early while your listing is fresh
• Attract multiple buyers instead of pushing them away
• Let competition drive your price, not guesswork
The goal is not to “test the market.”
The goal is to sell for the highest possible price.
CLOSE
If you want to price your home correctly from the start and avoid sitting, I will break down exactly where it needs to be based on today’s market, not last year’s.
Jacqui Spain
NC & SC Realtor
Phone: 856-304-2158
Email: [email protected]
Website: https://jacquisellslakenorman.org/homepage
